{"id":293,"date":"2025-02-11T06:57:32","date_gmt":"2025-02-11T03:57:32","guid":{"rendered":"https:\/\/wwwq.ru\/?p=293"},"modified":"2025-04-11T10:41:37","modified_gmt":"2025-04-11T07:41:37","slug":"instream-%d0%bd%d0%be%d0%b2%d1%8b%d0%b9-%d0%b4%d0%b8%d0%b7%d0%b0%d0%b9%d0%bd-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0%d0%bc%d1%8b","status":"publish","type":"post","link":"https:\/\/wwwq.ru\/?p=293","title":{"rendered":"InStream.\u041d\u043e\u0432\u044b\u0439 \u0434\u0438\u0437\u0430\u0439\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u044b"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Instream &#8212; \u044d\u0442\u043e \u0444\u043e\u0440\u043c\u0430\u0442 \u0432\u0438\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 YouTube, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043f\u0435\u0440\u0435\u0434, \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u0438\u043b\u0438 \u043f\u043e\u0441\u043b\u0435 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430 \u0432\u0438\u0434\u0435\u043e\u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430.Instream \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u0440\u043e\u043f\u0443\u0449\u0435\u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u043c \u043f\u043e\u0441\u043b\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u0438\u043b\u0438 \u0436\u0435 \u043e\u043d\u0430 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043d\u0435 \u043f\u043e\u0434\u043b\u0435\u0436\u0430\u0449\u0435\u0439 \u043f\u0440\u043e\u043f\u0443\u0441\u043a\u0443, \u0432 \u0447\u0435\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u044d\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043e\u0431\u044b\u0447\u043d\u043e \u0434\u043b\u0438\u0442\u0441\u044f 15-30 \u0441\u0435\u043a\u0443\u043d\u0434.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u0438\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432\u00a0\u0444\u043e\u0440\u043c\u0430\u0442\u0435 InStream \u043d\u0430\u0447\u0430\u043b\u0430 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c\u0441\u044f\u00a0\u043d\u043e\u0432\u043e\u043c \u043f\u043b\u0435\u0435\u0440\u0435. \u0417\u0430\u0433\u043e\u043b\u043e\u0432\u043e\u043a \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0442\u0435\u043f\u0435\u0440\u044c \u043e\u0442\u0440\u0438\u0441\u043e\u0432\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0438\u00a0\u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0432\u00a0\u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0435. \u0418\u0437-\u0437\u0430 \u044d\u0442\u043e\u0433\u043e \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f \u043f\u043e\u0442\u0435\u0440\u044f\u043b\u0430 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043e\u043f\u0446\u0438\u044f \u00ab\u041e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0442\u044c \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043e\u043a \u0438\u00a0\u0442\u0435\u043a\u0441\u0442 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u043f\u0440\u0438 \u043f\u043e\u043a\u0430\u0437\u0435 \u043d\u0430\u00a0\u0432\u0438\u0434\u0435\u043e\u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0430\u0445\u00bb\u00a0\u2014 \u0432\u00a0\u0431\u043b\u0438\u0436\u0430\u0439\u0448\u0435\u0435 \u0432\u0440\u0435\u043c\u044f \u043e\u043d\u0430 \u043f\u0440\u043e\u043f\u0430\u0434\u0435\u0442 \u0438\u0437\u00a0\u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043a.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/wwwq.ru\/wp-content\/uploads\/2025\/02\/blog_4-1024x532.png\" alt=\"\u0418\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u0432\u0438\u0434\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.InStream.\u041d\u043e\u0432\u044b\u0439 \u0434\u0438\u0437\u0430\u0439\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u044b\" class=\"wp-image-308\" srcset=\"https:\/\/wwwq.ru\/wp-content\/uploads\/2025\/02\/blog_4-1024x532.png 1024w, https:\/\/wwwq.ru\/wp-content\/uploads\/2025\/02\/blog_4-300x156.png 300w, https:\/\/wwwq.ru\/wp-content\/uploads\/2025\/02\/blog_4-768x399.png 768w, https:\/\/wwwq.ru\/wp-content\/uploads\/2025\/02\/blog_4-1536x798.png 1536w, https:\/\/wwwq.ru\/wp-content\/uploads\/2025\/02\/blog_4-2048x1064.png 2048w, https:\/\/wwwq.ru\/wp-content\/uploads\/2025\/02\/blog_4-938x487.png 938w, https:\/\/wwwq.ru\/wp-content\/uploads\/2025\/02\/blog_4-1130x587.png 1130w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0427\u0442\u043e \u043a\u0430\u0441\u0430\u0435\u0442\u0441\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0440\u043e\u043b\u0438\u043a\u043e\u0432 \u0434\u043b\u044f \u043d\u043e\u0432\u043e\u0433\u043e \u043f\u043b\u0435\u0435\u0440\u0430, \u0442\u043e&nbsp;\u0442\u0443\u0442 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e \u043d\u0438\u0447\u0435\u0433\u043e \u043d\u0435&nbsp;\u0438\u0437\u043c\u0435\u043d\u0438\u043b\u043e\u0441\u044c. \u0412\u0438\u0434\u0435\u043e \u0434\u043e\u043b\u0436\u043d\u043e:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0442\u044c \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0443\u044e \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438;<\/li>\n\n\n\n<li>\u0447\u0435\u0442\u043a\u043e \u0434\u043e\u043d\u043e\u0441\u0438\u0442\u044c \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e&nbsp;\u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u0435\u043c\u043e\u043c \u0442\u043e\u0432\u0430\u0440\u0435;<\/li>\n\n\n\n<li>\u043c\u044f\u0433\u043a\u043e \u043c\u043e\u0442\u0438\u0432\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043a&nbsp;\u0446\u0435\u043b\u0435\u0432\u043e\u043c\u0443 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u0430\u043a \u0436\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438, \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u044e\u0449\u0438\u0435 \u0441\u0432\u043e\u0438 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0447\u0435\u0440\u0435\u0437 &nbsp;InStream-\u0432\u0438\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0438 \u0440\u044f\u0434 \u043f\u0440\u044f\u043c\u044b\u0445 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0439:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0427\u0435\u0442\u043a\u043e \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0443 \u0432 \u0440\u043e\u043b\u0438\u043a\u0435.<\/li>\n\n\n\n<li>\u0412\u043a\u043b\u044e\u0447\u0430\u0442\u044c \u0441\u043e\u043f\u0440\u043e\u0432\u043e\u0436\u0434\u0430\u044e\u0449\u0438\u0435 \u043d\u0430\u0434\u043f\u0438\u0441\u0438 \u0432 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b.<\/li>\n\n\n\n<li>\u041e\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c 25% \u043d\u0438\u0436\u043d\u0435\u0439 \u0447\u0430\u0441\u0442\u0438 \u0440\u043e\u043b\u0438\u043a\u0430 \u0441\u0432\u043e\u0431\u043e\u0434\u043d\u043e\u0439 \u0434\u043b\u044f \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u0432 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0430 (\u0434\u043e\u043c\u0435\u043d \u0441 \u0438\u043a\u043e\u043d\u043a\u043e\u0439, \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043e\u043a \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0438 \u043a\u043d\u043e\u043f\u043a\u0443)<br>\u0422\u0430\u043a\u0436\u0435 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 <a href=\"https:\/\/yandex.ru\/adv\/edu\/materials\/videoset-yandeksa\">\u042f\u043d\u0434\u0435\u043a\u0441\u0430 \u043e\u0442\u043c\u0435\u0442\u0438\u043b\u0430,<\/a> \u0447\u0442\u043e \u0437\u0430 2023 \u0433\u043e\u0434 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0437\u0430\u0433\u0440\u0443\u0436\u0435\u043d\u043d\u044b\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0432\u0438\u0434\u0435\u043e \u0432 \u0414\u0438\u0440\u0435\u043a\u0442 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u043e\u0441\u044c \u043d\u0430 46%.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u0427\u0442\u043e\u0431\u044b \u043a\u0430\u0436\u0434\u044b\u0439 \u0431\u0440\u0435\u043d\u0434 \u043c\u043e\u0433 \u043d\u0430\u0439\u0442\u0438 \u0441\u0432\u043e\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e, \u043c\u044b \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u0440\u0430\u0441\u0448\u0438\u0440\u044f\u0435\u043c \u043d\u0430\u0448\u0443 \u0412\u0438\u0434\u0435\u043e\u0441\u0435\u0442\u044c. \u0422\u0430\u043a, \u0432 2023 \u0433\u043e\u0434\u0443 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0441\u0430\u0439\u0442\u043e\u0432 \u0432 \u043d\u0435\u0439 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u043e\u0441\u044c \u043d\u0430 22%, \u0430 \u043f\u043e\u043a\u0430\u0437\u044b \u0432\u0438\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432\u044b\u0440\u043e\u0441\u043b\u0438 \u043d\u0430 52%.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">-\u041f\u0438\u0448\u0435\u0442 \u042f\u043d\u0434\u0435\u043a\u0441<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em> \u041f\u0440\u0438 \u044d\u0442\u043e\u043c \u0441\u0440\u0435\u0434\u043d\u044f\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430 \u0432\u0438\u0434\u0435\u043e (CPV) \u0441\u043d\u0438\u0437\u0438\u043b\u0430\u0441\u044c \u043d\u0430 7% \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 2022 \u0433\u043e\u0434\u043e\u043c.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0438 \u0447\u0438\u0441\u043b\u043e \u0441\u0430\u043c\u0438\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0432\u0438\u0434\u0435\u043e\u0440\u043e\u043b\u0438\u043a\u043e\u0432. \u0417\u0430 \u0433\u043e\u0434 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438 \u0437\u0430\u0433\u0440\u0443\u0437\u0438\u043b\u0438 \u0432 \u043a\u0430\u0431\u0438\u043d\u0435\u0442 \u0414\u0438\u0440\u0435\u043a\u0442\u0430 \u043d\u0430 46% \u0431\u043e\u043b\u044c\u0448\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0440\u043e\u043b\u0438\u043a\u043e\u0432, \u0447\u0435\u043c \u0433\u043e\u0434\u043e\u043c \u0440\u0430\u043d\u0435\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">11.02.25<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instream &#8212; \u044d\u0442\u043e \u0444\u043e\u0440\u043c\u0430\u0442 \u0432\u0438\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 YouTube, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043f\u0435\u0440\u0435\u0434, \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u0438\u043b\u0438 \u043f\u043e\u0441\u043b\u0435 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